UI/UX · E-commerce
Tedehs Fashion
A responsive fashion storefront designed for confident browsing and quick buying

- Role
- Product designer — UI, UX, design system
- Tools
- Figma
- Year
- 2025
Overview
A conceptual e-commerce experience covering home, search, product detail and bag — with a consistent component set across every screen.
The challenge
Shoppers abandon carts when sizing, price and delivery are unclear. The brief was to make those three answers impossible to miss.
Approach
- 01
Built a category rail plus 'On Sale' and 'Popular Products' sections for fast scanning.
- 02
Placed price, size selection and delivery terms above the fold on product detail.
- 03
Designed a persistent bottom navigation so Home, Explore, Bag and Profile stay reachable.
- 04
Standardised cards, buttons and type scale into a reusable set of components.
Screens



Outcome
A storefront that reads clearly on small screens and gives the shopper every answer before the Add to Bag decision.
Keep reading

